Partner articles
Why the Sunderland - VisitGhana Partnership must be about conversion, not just visbility
Ghana’s partnership with Sunderland FC offers huge visibility, but real success depends on converting interest into actual travel. The article argues Ghana must strengthen infrastructure, digital systems, human capital …
Partner articles
The tourism opportunity Ghana keeps watching instead of monetising
Ghana repeatedly gains massive global visibility from celebrities who voluntarily celebrate, invest and tell their stories in Ghana. The article argues Ghana is failing to convert this “celebrity dividend” into tourism,…